Through elevated educational and clinical trial investigator qualification opportunities.

AstraZeneca addresses insufficient ethnically diverse sufferers in clinical trials To address having less diverse individuals in clinical trials over the U ethnically.S. Through elevated educational and clinical trial investigator qualification opportunities, these efforts try to educate and encourage different physicians to be investigators who is able to then effectively recruit and retain different patients to take part in future medical trials .

Furthermore, CRESTOR and NEXIUM brand websites released Call Me Right now in October 2010. Contact Me Now offers site visitors the choice to receive an individual telephone call from an Info Center representative to greatly help answer their queries about CRESTOR or NEXIUM without needing to proceed through telephone prompts, wait at risk or pay attention to a recorded operator. AstraZeneca is among the first pharmaceutical businesses to utilize this technology, rendering it a very forward-thinking business in the pharmaceutical sector, stated Don Keane, vice president of advertising and product technique for Angel, a respected provider of customer conversation solutions such as for example Interactive Tone of voice Response and chat systems. Click-to-chat enables customers to activate in a live-chat program and interact straight with AstraZeneca representatives, adding another communications channel for great customer support.